User experience (UX) design became well-known in the development of websites and digital products, but UX is also essential for designing physical products.
People buy products and become loyal users when a product meets their needs and triggers positive emotions. Easy-to-use, intuitive, human-centered products have much greater chances of success.
It’s important to define the problem without forcing it to fit a proposed solution. To define the problem, you identify the area where you will focus, and you prioritize features and consider available resources to develop the initial product.
The goal is to have a clear problem definition and design brief that all team members and stakeholders understand and agree to use moving forward.
Having a good branding impacts how your clients and everyone else perceive your company or product. It’s the foundation of everything your company stands for and the user interface is usually built upon it. An ergonomic and intuitive user interface reduces the risk of friction and increase the engagement of your users.