How to discover the actual value proposition of a product or service
Clearly defining the actual value proposition of a product or service is essential at the start of a project to specify how you are helping users solve a problem.
Read moreUX Designers use discovery to focus new product development on true user needs
Why do some products seem like great ideas, but they don’t succeed on the market? Successful products must deliver value by meeting user needs and expectations.
Read moreHow user experience (UX) design drives successful product development
Although user experience (UX) design is probably best-known in the development of user interfaces on websites and digital products, UX design plays an essential role in designing digital and physical products and services.
Read moreEngineer a solid product
The sixth blog in our series on best practices in product development focuses on the process of transforming a concept into an actual product, and the challenge of manufacturing and delivering that product to the market.
Read moreDesign for Humans
In the fifth blog in our series on best practices in product development, we find Mike, an industrial designer, along with the team from his recently founded medical device start-up, learning how important user testing is for designing the best product to bring to market.
Read moreUnderstanding User Needs - Part 2
In the 4th blog in our series on best practices in product development, we continue exploring the topic that we began in our third blog, understanding user needs.
Read moreUnderstanding User Needs - Part 1
In this third blog in our series on best practices in product development, we explore the importance of knowing what users need.
Read moreProduct Vision - Part 2
In this second blog in our series on best practices in product development, we continue exploring the concept of product vision.
Read moreProduct Vision - Part 1
Whether you are developing a product for the medical, clean-tech, consumer, transportation, designing and delivering a rewarding user experience can make the difference between product success and product failure.
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