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UX Design
How to discover the actual value proposition of a product or service

Clearly defining the actual value proposition of a product or service is essential at the start of a project to specify how you are helping users solve a problem.

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UX Design
UX Designers use discovery to focus new product development on true user needs

Why do some products seem like great ideas, but they don’t succeed on the market? Successful products must deliver value by meeting user needs and expectations.

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UX Design
How user experience (UX) design drives successful product development

Although user experience (UX) design is probably best-known in the development of user interfaces on websites and digital products, UX design plays an essential role in designing digital and physical products and services.

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Product Development
Engineer a solid product

The sixth blog in our series on best practices in product development focuses on the process of transforming a concept into an actual product, and the challenge of manufacturing and delivering that product to the market.

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Product Development
Design for Humans

In the fifth blog in our series on best practices in product development, we find Mike, an industrial designer, along with the team from his recently founded medical device start-up, learning how important user testing is for designing the best product to bring to market.

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Product Development
Understanding User Needs - Part 2

In the 4th blog in our series on best practices in product development, we continue exploring the topic that we began in our third blog, understanding user needs.

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Product Development
Understanding User Needs - Part 1

In this third blog in our series on best practices in product development, we explore the importance of knowing what users need.

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Product Development
Product Vision - Part 2

In this second blog in our series on best practices in product development, we continue exploring the concept of product vision.

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Product Development
Product Vision - Part 1

Whether you are developing a product for the medical, clean-tech, consumer, transportation, designing and delivering a rewarding user experience can make the difference between product success and product failure.

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