Integrated 360⁰ approach.
Our integrated co-creation approach means we work in an environment of open communication throughout the stages of your project.
Let’s co-create the next generation
of human-centered solutions
Develop your idea to its full potential
Whether you need to expand your capabilities, speed development, or move a start-up idea to market in the right direction, we can provide all the services and expertise you need. Let our experts guide you through every step of the product development life cycle to co-create a successful product that meets the true needs of your market and end users.
Our unique IDEAL approach
Beyond problem solving to business transformation
We developed our own advanced design-thinking methodology in-house to overcome two major hurdles we often saw companies facing: poor collaboration and information overload. With our IDEAL methodology, we facilitate brainstorming sessions with key stakeholders and then rank the information gathered to filter the ideas that have the potential to make the greatest impact and carry the lowest risk. By using this approach, we build robust solutions that not only solve problems, they transform the way businesses operate.
“The daily difference is particularly important in the team's sensitivity to find the unsuspected questions to put on the table very early in the project. This then makes it possible to bridge the gap between the reality of the field, the business opportunity, but above all the issues of the users that we are committed to ultimately serving. If our partners could face this complexity without support in an often risky innovation context... our raison d'être would be less relevant.”
Before moving forward, we’ll take a step back and ask questions to get to the true needs of your users and your organization. Our strategists help you clarify the best opportunity and discover unmet human needs.
We collaborate to define brands and create a value proposition that addresses the right challenge, for the right audience, with the right outcome.
- Strategic design
- Program management
- Quality management
- Regulatory compliance for the US, Canada, and Europe
Discover insights and unmet needs
Genuine innovation starts with a holistic understanding of the people you aspire to serve. Our strategists completely immerse themselves in your world and the world of your users to help you make smarter decisions and generate better ideas.
- Shadowing & observation
- Co-creation sessions
- Problem framing and reframing
- In-depth interviews
Envision your strategic future
Understanding your users is just the beginning. A clear and compelling vision is critical to succeed. We can help you explore ways to impact your business or industry. We’ll discover where opportunities lie to create differentiated products.
- Value proposition development
- Competitive benchmarking
- Customer journey mapping
- Minimum viable product
- Innovation roadmapping
- IDEAL XP Definition™
Equip your organization to win
Do you just think about revitalizing your organization from the inside out or equip it to manage ambiguity and complexity in a creative way? We educate and develop design-centric cultures within organizations to drive innovation and support leaders in transforming their businesses.
- Design-thinking workshops
- IDEAL innovation process
- Design studio
The secret to an elegant, intuitive end user experience is structured design throughout the product development process. Style, ergonomics and distinctive lines make an impact when your product arrives on the market.
- Product strategy
- Industrial design
- UX design
Design intuitive digital interactions
We design, structure and develop interactive applications and interfaces that shape effective and coherent experiences. The products we create inspire confidence and are simple and enjoyable to use.
- Information architecture
- Interactive prototypes
- User flows
- User interface concepts
- A/B testing
Design products people love
As an industrial design studio, we innovate from the inside out, guiding your product through ideation workshops and concept testing. Next, we finalize the concept with material selection, rapid prototyping and surface modeling.
- Product architecture development
- Human factors (ergonomics)
- Visual positioning
- Trend analysis
- Design guidelines
- Materials, coating and finish specification
Prototype future brands
It takes creativity and imagination to develop breakthrough ideas. Through collaborative ideation sessions, we uncover different perspectives to visualize future offerings.
- Concept generation
- Ideation workshops
- Sketch communication
With our proven engineering expertise, we work with you to prototype new technologies, achieve exceptional speed and boost your development capabilities.
- Electronic and mechanical engineering
- Firmware and software development
- IoT solutions and cloud platforms
Launch new medical devices
Bringing a new sophisticated medical device to market is a long endurance test. We offer leading-edge expertise in the end-to-end development of Class I, II and III medical devices.
- Concept development
- Technology integration
- Engineering prototyping
- Process and regulatory compliance
- Usability testing
Develop smart, connected systems
Ambitious leaders know the importance of adapting to rapid technological change to stay relevant. Our electronic, software and mechanical engineering teams develop high-potential start-ups and help companies grow on the market using emerging technologies.
- Conceptual engineering
- Design for manufacturing
- Mobile development
- Design validation and testing
Make complex technology real
When you have a great product or idea, you need to prove feasibility before investing significant resources. We can help you move forward by building low-fidelity prototypes that demonstrate the overall experience to critical stakeholders.
- Proof of concept
- Engineering prototyping