UX Design
How user experience (UX) design drives successful product development
Although user experience (UX) design is probably best-known in the development of user interfaces on websites and digital products, UX design plays an essential role in designing digital and physical products and services.
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UX Designers use discovery to focus new product development on true user needs
Why do some products seem like great ideas, but they don’t succeed on the market? Successful products must deliver value by meeting user needs and expectations.
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